Origin: a Latin derivative
meaning "Gift of the Earth."
Effective Date: March 1, 2023
dōTERRA International, LLC (“dōTERRA”) respects your concerns about privacy. This U.S. Privacy Notice describes the types of personal information we obtain, how we may use the information, with whom we may share it and the choices available regarding our use of the information. The Notice also describes the measures we take to safeguard the personal information we obtain and how individuals can contact us about our privacy practices.
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We obtain personal information in various ways, such as when you visit dōTERRA’s websites and mobile applications listed here (collectively, the “Sites”). We also may obtain personal information about you in other ways, such as when you call, text, chat, e-mail, mail or fax us, or otherwise interact with us. The types of personal information we obtain include:
When you interact with the Sites, we obtain certain information by automated means, such as cookies, web server logs, web beacons and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s web browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.
We may use these automated technologies to collect information about your equipment, browsing actions and usage patterns. The information we obtain in this manner may include your device IP address, other identifiers associated with your devices, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of Site visits. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our products, services and Sites; (3) tailor our products, services and Sites around your preferences; (4) measure the usability of our products, services and Sites and the effectiveness of our communications; and (5) otherwise manage and enhance our products, services and Sites. If you sign up for our text messaging program, cookies may be used to personalize your experience (e.g. send you personalized text messages such as shopping cart reminders).
Your web browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device. To the extent required by applicable law, we will obtain your consent before using cookies or similar tools.
We may use the information we obtain about you to:
We also may use the information we collect about you in other ways for which we provide specific notice at the time of collection and obtain your consent if required by applicable law.
We use third-party web analytics services on the Sites, including Google Analytics and Facebook Pixel. These service providers use automated technologies to collect data (such as IP addresses) to evaluate use of the Sites. To learn more about Google Analytics and how to opt out, please visit https://www.google.com/intl/en/analytics/learn/privacy.html. To learn more about Facebook Pixel and how to opt out, please visit https://www.facebook.com/help/164968693837950?helpref=faq_content.
We may collect information about your online activities to provide you with advertising about products and services tailored to your interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for direct marketing purposes.
The Sites are not designed to respond to “do not track” signals received from browsers. To learn how to opt out of ad network interest-based advertising in the United States, please visit www.aboutads.info/choices, http://www.networkadvertising.org/choices/ and http://preferences-mgr.truste.com/.
We do not sell or otherwise share personal information about you except as described in this U.S. Privacy Notice. We may share the categories of personal information we obtain about you (as described above) with the categories of third parties listed in this section. We may share your personal information with (1) our affiliates and subsidiaries and (2) our service providers who perform services on our behalf, such as order fulfillment, customer support, payment processing and data analytics. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.
If you are a dōTERRA account holder, we also share your personal information with the account’s sales organization (including upline and downline distributors) for the purpose of administering sales, distribution of dōTERRA products, and providing reports of activities to other dōTERRA account holders.
We also may disclose information about you (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).
We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the How To Contact Us section of this U.S. Privacy Notice. You also may make changes to the personal information used to create your account with dōTERRA by logging into your account.
If you are a California resident, please see the California Consumer Privacy Statement section of this Privacy Notice for more information about your privacy rights.
If you are a Colorado, Connecticut, Utah, or Virginia resident, you may have the right to: (1) request access to, or correction or deletion of, your personal information; or (2) opt out of the processing of your personal information for purposes of targeted advertising, certain profiling or the sale of your personal information. You can exercise your rights by clicking here. You may appeal our decision with your respect to a request you have submitted by mailing your appeal to, 389 South 1300 West, Pleasant Grove, Utah 84062, Attention: Information Security, or by emailing your appeal to, firstname.lastname@example.org.
The Sites may provide links to other online services for your convenience and information, and may include third-party features such as apps, tools, payment services, widgets and plug-ins (e.g., Facebook, Twitter, Instagram, YouTube and Pinterest buttons). These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, dōTERRA is not responsible for these third parties’ information practices.
We maintain administrative, technical and physical safeguards designed to protect personal information against unauthorized access, disclosure or use.
The Sites are designed for a general audience service and are not directed to children. dōTERRA does not knowingly collect or solicit personally identifiable information from children under the age of 13. If we learn that we have collected personal information from a child under age 13, we will promptly delete that information. If you believe that a child under age 13 may have provided us with personal information, please contact us at email@example.com.
This U.S. Privacy Notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.
If you have any questions about this U.S. Privacy Notice, or if you would like us to update information we have about you or change your preferences, or if you would like to exercise other applicable data protection rights, please contact us by e-mail at firstname.lastname@example.org or write to us at:
dōTERRA International, LLC
Attn: Legal Department
389 South 1300 West
Pleasant Grove, Utah 84062
This U.S. Privacy Notice applies to dōTERRA’s processing of U.S. personal information, including through the following websites and mobile apps:
This California Consumer Privacy Statement (“Statement”) supplements the dōTERRA U.S. Privacy Notice and applies solely to California consumers. The Statement does not apply to doTERRA personnel.
This Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018(as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”).
We may collect (and may have collected during the 12-month period prior to the Effective Date of this Privacy Notice), the following categories of personal information about you:
We may use (and may have used during the 12-month period prior to the Effective Date of this Privacy Notice) your personal information for the purposes described in our U.S. Privacy Notice and for the following business purposes specified in the CCPA:
We also may collect additional information or use the information listed above in other ways for which we provide specific notice at the time of collection.
We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers.
To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
We will retain your personal information for the time period reasonably necessary to achieve the purposes described in our Privacy Notice and this California Consumer Privacy Statement, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.
During the 12-month period prior to the Effective Date of this Privacy Notice, we may have obtained personal information about you from the following categories of sources:
We do not sell your personal information in exchange for monetary compensation. We may share your information with certain third parties (such as online advertising services) or allow them to collect your personal information via automated technologies on our Sites in exchange for non-monetary consideration. We share the categories of personal information listed above for online advertising purposes and to provide third-party social network features and functionality on our Sites as described in our Privacy Notice. This kind of sharing may be considered a “sale” or “sharing” under California law when the personal information is exchanged for non-monetary consideration. You have the right to opt out of this disclosure of your information, which may be considered a “sale” or "sharing" under California law.
We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the Effective Date of this Privacy Notice, we may have sold the following categories of personal information about you to online advertising services and social networks:
We do not have actual knowledge that we sell or share personal information of minors under 16 years of age.
During the 12-month period prior to the Effective Date of this Privacy Notice, we may have disclosed your personal information with certain categories of third parties, as described below, including for the business purposes described above.
|Category of Personal Information||Category of Third Party|
|Identifiers||affiliates, vendors who provide services on our behalf, account holders, third party marketers, and data analytics providers|
|Additional Data Subject to Cal. Civ. Code § 1798.80 Law||affiliates and vendors who provide services on our behalf|
|Protected Classifications||affiliates and vendors who provide services on our behalf|
|Commercial Information||affiliates, vendors who provide services on our behalf and account holders|
|Online Activity||affiliates, vendors who provide services on our behalf, account holders, third party marketers, and analytics providers|
|Geolocation data||affiliates and vendors who provide services on our behalf|
|Sensory Information||affiliates and vendors who provide services on our behalf|
|Employment Information||affiliates and vendors who provide services on our behalf|
|Inferences||affiliates, vendors who provide services on our behalf and analytics providers|
In addition to the categories of third parties identified above, during the 12-month period prior to the Effective Date of this Privacy Notice, we may have disclosed personal information about you to government entities, and third parties in connection with corporate transactions, such as mergers, acquisitions or divestitures.
You have certain choices regarding your personal information, as described below:
Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold or shared about you.
Correction: You have the right to request that we correct the personal information we maintain about you, if that information is inaccurate.
Deletion: You have the right to request that we delete certain personal information we have collected from you.
Opt-Out of Sale or Sharing: You have the right to opt out of the sale of your personal information or sharing of your personal information for cross-context behavioral advertising.
Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.
How to Submit a Request. To submit an access, correction or deletion request, click here or call us at 1-800-411-9151. To submit a Shine the Light request, email us at email@example.com. To opt-out of the sale or sharing of your personal information for cross-context behavioral advertising, click here or email us at firstname.lastname@example.org. If you designate an authorized agent to make an access, correction, deletion, or opt-out of sale or sharing request on your behalf, and for access, correction and deletion requests, we may require you to provide the authorized agent written permission to do so and to verify your own identity directly with us (as described below). For questions or concerns about our privacy policies and practices, please contact us as described in the Contact Us section of our U.S. Privacy Notice.
Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with deletion or correction requests. If you have an account with us, we may verify your identity by requiring you to sign in to your account. If you do not have an account with us and you request access to, correction of, or deletion of your personal information, we may require you to provide any of the following information: certain order information, address and phone number. In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.
Additional Information. If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. This Privacy Notice is available in alternative formats upon request by contacting email@example.com or by calling 1-800-411-8151.