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Sharing

Social Media

young women looking cellphone
young women looking cellphone


In this digital age, social media is one of the best ways to grow your doTERRA business and share essential oils and opportunities with others. Your reach and impact can be profound and powerful as you share essential oils and their benefits with your circle of influence. As you educate and demonstrate how doTERRA products influence your health and wellness, please consider these guidelines as you promote your business online and in person.

Social Media Sharing Guidelines

doTERRA encourages the use of these guidelines on social media to promote doTERRA in the best light. Maintaining compliance with FDA regulations is important, and policy regulations on social media have been implemented to increase compliance and build a trustworthy relationship with the FDA.

  1. Avoid making noncompliant product claims or misleading earnings claims on your websites and social media platforms. Take responsibility for the information that’s spread through your posts and pages. This information includes not just the information you share, but also the information others post or comment. We recommend taking the time to review content on your accounts regularly to delete claims or comments that aren’t compliant.
  2. Promote your doTERRA experience on company-approved websites and social media platforms, such as Facebook, Twitter, Instagram, Pinterest, TikTok, YouTube, WhatsApp, and more.
  3. doTERRA reserves the right to follow up and help you bring your personal website and social media in line with company policy. This includes changing a URL name or asking you to edit or remove noncompliant content.
  4. Wellness Advocates may not sell doTERRA products through online auctions or mall sites, such as Walmart, Taobao.com, Alibaba, Mercado Libre, Tencent, Yahoo!, Facebook Marketplace, eBay, or Amazon, unless they obtain written authorization from doTERRA. Remember, doTERRA can’t refund, replace, or guarantee the authenticity of products sold through these auction mall sites. For authorization, a Wellness Advocates may submit a completed Online Auction/Mall Application—located at https://www.doterra.com/US/en—for the company to consider. (See the doTERRA Policy Manual, Section 13:B.)

doTERRA encourages the use of these guidelines on social media to promote doTERRA in the best light. Maintaining compliance with FDA regulations is important, and policy regulations on social media have been implemented to increase compliance and build a trustworthy relationship with the FDA.

Acceptable Ways to Use Social Media

An easy way to know if what you’re posting on social media is compliant is to link to official content produced by doTERRA. doTERRA offers ample resources and opportunities for product education through a variety of formats.

  • Posting images of doTERRA products—your own or from doTERRA. You can find high-resolution images on doTERRA Social or doTERRA Media.
  • Using compliant wellness language claims. Avoid using disease terms and other product claims that aren’t compliant.
  • Talking about your doTERRA experience, exciting events, and team news on social media.
  • Having a moderator for your essential oil and team groups who can set an example.
  • Deleting comments from your posts that make disease claims. (For example, “What do I do for diabetes?” becomes a disease claim as soon as anyone answers it.)
  • Posting about the business opportunity and sharing the doTERRA income earnings disclosure statement.
  • Inviting people to classes and events using names that don’t imply diseases (For example, “Why use essential oils for your family and home.” Or, “Make-N-Take Party! Bath bombs with doTERRA Serenity®”).
  • Holding Facebook classes that use the Approved Claims List and proper wellness language when talking about doTERRA products.
  • Linking social media to your mydoterra.com business website and posting on your profile.

An easy way to know if what you’re posting on social media is compliant is to link to official content produced by doTERRA. doTERRA offers ample resources and opportunities for product education through a variety of formats.

woman looking at a computer

In the Discover Solutions section of doterra.com, you can learn all about individual essential oils and blends, different wellness topics, and how to support your body systems. To find these pages, go to doterra.com, hover over the “Discover” tab, move to the “Product Education” list on the right, and click on “Discover Solutions.”

You can also explore our lifestyle and science blogs on doterra.com. The Lifestyle Blog features recipes, DIY ideas, and healthy living tips that involve essential oils. The Science Blog offers posts about recent essential oil research and articles on the chemical constituents found in different products.

Additionally, you can also download eBooks from doterra.com and view a repository of Empowered Life video presentations, hosted by Wellness Advocates and other guest experts about all kinds of topics.

 

Another great resource for continuing your essential oil education is our award-winning podcast, Essential Oil Solutions with doTERRA. Whether you’re an essential oil beginner or you’ve been using them for years, this podcast will teach you something new about how to make your life—and the lives of your loved ones—better with essential oils.

In addition to product education, doTERRA offers free business training called Empowered Success. Empowered Success is the proven system to build a successful doTERRA business. Experts guide you with a step-by-step plan, giving you the freedom to live the life you want. These simple tools help take your business to the next level and equip you to empower your team.

Empowered Success also hosts a podcast. Subscribe to the Building Your Business with doTERRA podcast for business tips, packaged into the perfect, bite-sized delivery! Listen to top Wellness Advocates share their pearls of business wisdom and get concrete ideas on how to successfully close, take advantage of one-on-ones, deal with no-show classes, and much more.

doTERRA Social is another excellent resource. It’s a social media tool to help you create graphics, manage your social media accounts, and monitor your social media analytics. It also hosts a repository of post ideas, including doTERRA images and graphics. It even has preapproved captions you’re welcome to use if you’d like.

If signing up for a doTERRA Social account isn’t a good fit for you right now, you can still use the Digital Marketing Kit (DMK)! It has doTERRA images you can download and use for free!

Content found in the doTERRA training courses can also help you learn about products and building your business in a compliant way.

In addition to the content found on doterra.com, you’re welcome to link and refer to content found on other doTERRA sites, like doTERRA Newsroom, doTERRA Healing Hands Foundation®, doTERRA Source to You®, and doTERRA AromaTouch®, Finally, our doTERRA social media accounts are your friend! Follow doTERRA on Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube for essential oil tips and to stay up to date on all things doTERRA.

Discover Solutions

In the Discover Solutions section of doterra.com, you can learn all about individual essential oils and blends, different wellness topics, and how to support your body systems. To find these pages, go to doterra.com, hover over the “Discover” tab, move to the “Product Education” list on the right, and click on “Discover Solutions.”

Blogs

You can also explore our lifestyle and science blogs on doterra.com. The Lifestyle Blog features recipes, DIY ideas, and healthy living tips that involve essential oils. The Science Blog offers posts about recent essential oil research and articles on the chemical constituents found in different products.

eBooks & Videos

Additionally, you can also download eBooks from doterra.com and view a repository of Empowered Life video presentations, hosted by Wellness Advocates and other guest experts about all kinds of topics.

Podcasts

Another great resource for continuing your essential oil education is our award-winning podcast, Essential Oil Solutions with doTERRA. Whether you’re an essential oil beginner or you’ve been using them for years, this podcast will teach you something new about how to make your life—and the lives of your loved ones—better with essential oils.

In addition to product education, doTERRA offers free business training called Empowered Success. Empowered Success is the proven system to build a successful doTERRA business. Experts guide you with a step-by-step plan, giving you the freedom to live the life you want. These simple tools help take your business to the next level and equip you to empower your team.

Empowered Success also hosts a podcast. Subscribe to the Building Your Business with doTERRA podcast for business tips, packaged into the perfect, bite-sized delivery! Listen to top Wellness Advocates share their pearls of business wisdom and get concrete ideas on how to successfully close, take advantage of one-on-ones, deal with no-show classes, and much more.

doTERRA Social

doTERRA Social is another excellent resource. It’s a social media tool to help you create graphics, manage your social media accounts, and monitor your social media analytics. It also hosts a repository of post ideas, including doTERRA images and graphics. It even has preapproved captions you’re welcome to use if you’d like.

If signing up for a doTERRA Social account isn’t a good fit for you right now, you can still use the Digital Marketing Kit (DMK)! It has doTERRA images you can download and use for free!

Training Courses

Content found in the doTERRA training courses can also help you learn about products and building your business in a compliant way.

Additional Content

In addition to the content found on doterra.com, you’re welcome to link and refer to content found on other doTERRA sites, like doTERRA Newsroom, doTERRA Healing Hands Foundation®, doTERRA Source to You®, and doTERRA AromaTouch®, Finally, our doTERRA social media accounts are your friend! Follow doTERRA Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube for essential oil tips and to stay up to date on all things doTERRA.

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