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Becoming a Wellness Advocate

2023 doTERRA Opportunity and Earnings Disclosure Summary

What should I know about doTERRA’s business model?

doTERRA is a product-driven company supported by a direct sales model. The majority of new U.S. doTERRA customers—approximately 92%—are wholesale and retail customers who purchase products for personal use. This creates an exceptionally stable customer base for those who choose to build a doTERRA business. Those who wish to become a doTERRA distributor, known as a Wellness Advocate, can participate in three ways:

  • Buy doTERRA products at a discount for their own or household use
  • Sell doTERRA products to make a retail profit
  • Share with and educate others who want to use or sell doTERRA products

Most U.S. Wellness Advocates join only to receive a discount on doTERRA products and do not participate in the business. As a result, in 2023, about 54% of U.S. Wellness Advocates did not receive commissions from doTERRA.

How do I become a Wellness Advocate?

There are two ways to become a Wellness Advocate:

  1. Connect with an existing Wellness Advocate who can teach you about doTERRA products and get you set up.
  2. If you don’t know any Wellness Advocates, you can visit and follow the link to become a Wellness Advocate.

What should I know about this business opportunity?

Like all businesspeople, some Wellness Advocates succeed, while others do not. There are no guarantees that you will earn money. Building a successful doTERRA business takes hard work, skill, and time. Most Wellness Advocates start their doTERRA business by working part-time and selling to people in their network. As a Wellness Advocate, you will never be required to make purchases, other than the initial signup fee of $35.00*.

*Sign-up fee may be waived with periodic promotions.

How can I earn money?

As a doTERRA Wellness Advocate, you can earn money by selling doTERRA products that you buy at a discount. Your discount averages 25% of suggested retail prices. You can also earn money by sharing with and educating others who want to use or sell doTERRA products. While you cannot earn money by only recruiting or sponsoring other Wellness Advocates, you can earn money from the sales of those Wellness Advocates. As such, educating them on product benefits and usage is vital.

In a typical month, how much could I make?

In 2023, about 44% of Wellness Advocates ordered products for resale and earned commissions. Below are their commissions in a typical month.

First Year Wellness Advocates (approximately 3%)

Top 50%

Averaged more than

Top 10%

Averaged more than

Top 1%

Averaged more than

All Other Wellness Advocates (approximately 97%)

Top 50%

Averaged more than

Top 10%

Averaged more than

Top 1%

Averaged more than

(The top 2% of Wellness Advocates building a business hold the rank of Silver, Gold, Platinum, Diamond, Blue Diamond, and Presidential Diamond. Presidential Diamonds have worked on their doTERRA business on average of over 12 years, with the longest being 15 years and the shortest approximately 1.8 years.)

What if I choose to leave doTERRA?

You can cancel your doTERRA distributorship at any time. Within 30 days of a purchase, you can return unopened products for a full refund. You can also receive a 90% refund for products purchased within a year. Please contact (800) 411-8151 or visit for more information.

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