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Class Ideas from A to Z: Facebook for Your Business

Facebook can be an important tool for your business, but it needs to be used correctly. Below is a class outline that can help you teach your downline on how to make Facebook an effective tool for their business.

You will need:
  • At least one computer, possibly connected to a TV or projector so that you can demonstrate different examples. Have others bring a laptop or tablet if they want to be hands-on with this class.

Class Outline:
Address the basics first. Explain that they need to start out with a plan:
1. Talk about creating a business page. (Though they can continue to use a personal page, we absolutely recommend a business page to keep from clogging a personal page with business info.) If no one on your team has a business page, you could also spend this time creating them together.
2. Remember the 80/20 rule. On your personal page, posts should be 80 percent personal and 20 percent business; on your business page, posts should be 80 percent business and 20 percent personal.
3. Address how often they should post. Three times a week is a good amount of posts in the beginning.
4. Show them how to stay on track by helping them recognize why they are posting. For example:
5. Brand awareness: to make potential customers aware of your business and the product.
6. Customer creation and retention: find new customers, and make sure your current customers stay with you because of the helpful information and education you are providing them.
7. Inspiration: Inspire others to use doTERRA® Essential oils and share them with others.

Talk about what content to post. doTERRA creates a myriad of content to be used on social media by our Wellness Advocates. Show them how to share any content posted on the doTERRA corporate social media sites, or how to download images from the Social Media Archive.
Then focus on how to create their own content. When creating content, keep in mind the following:
  • Compliance: Before posting anything about doTERRA products, check the Approved Claims List and the Social Media Claims Guide to ensure what you are saying is approved.
  • Quality: Make sure photos and content are high quality.
  • Keep in mind your plan. Make sure that the content you are posting helps you reach your goals.
  • Personal experiences are an important part to sharing the benefits of doTERRA essential oils. Please don’t hesitate to share your own experiences on social media. However, it is necessary to do so in a complaint way.

Vary content. Options are endless in terms of the content you can post. Here are a few suggestions:
  • Uses of oils
  • Recipes
  • Do-It-Yourself projects
  • Questions
  • Inspirational quotes
  • Science of the oils
  • Humanitarian efforts and Co-Impact Sourcing initiatives
EXERCISE: Break your class into small groups and brainstorm ideas for content creation and then share it with the group.
Final tips
1. Keep text short and concise.
2. Interact with the community you create. Respond to comments and answer questions promptly.
3. Make sure you are within copyright. Taking your own pictures is a great way to do that.
4. Caption everything, especially if you share a post from another page.
5. Make sure your photos are the correct size.
  • Profile Photo: 180 x 180 px
  • Cover Photo: 851 x 315 px
  • Post Photo: 900 x 900 px

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