Perfecting Your Pitch


“By failing to prepare, you are preparing to fail.”-Benjamin Franklin

From the short snippets of time that you have with people at the supermarket to conversations you have online, as an entrepreneur you should always be ready to talk about your doTERRA business if the need arises. If you’re like most people, it’s hard to come up with the best thing to say offhand, and you usually end up saying the wrong thing instead. That’s why you need to take time to perfect how you want to talk about your business.

The concept of pitching refers to understanding what your customer or potential team member is most interested in. From there, you create a dialogue that connects with that person’s mind, heart, and gut. Usually, that person is not thinking, “Is doTERRA going to make me a lot of money?” like you might assume. Instead, the person is likely thinking, “Is doTERRA the best investment for our health I could make for me and my family?”

With that perspective in mind, know that your introduction of doTERRA (your pitch) needs to accomplish three things:

  1. It tells a clear, easy-to-repeat story.
  2. It positions doTERRA as the perfect fit for what they’re looking for with their health or income.
  3. It beats out other options they may be considering.

So, without further ado, here are some tips about how to write out and perfect your story:

  • Draft out everything you want to say. Even if you don’t end up saying everything, at least put it to paper so it’s there and you can practice it. Write both a short draft and a long draft—you will have varying amounts of time with people so it’s a good idea to have something prepared for when you only have one minute and also for longer amounts of time.
     
  • Have someone read over your notes and critique. Another set of eyes can help you narrow down what exactly you need to say to convey your vision in the best possible way.
     
  • Practice until you feel confident in what you’re saying. This may feel like over-preparation, but it really will help you nail down what to say anywhere at any time. The confidence that comes from being prepared will give you the power to be enthusiastic and excited instead of nervous, which always comes off better to any audience.

When all is said and done, our next best advice is to stay calm and ask questions. We realize that no preparation can possibly cover everything—people will ask and say things you don’t expect. Don’t allow yourself to get flustered and speak off the cuff. Instead ask clarifying questions like, “Can you explain?” or “Why do you feel that way?” This will help you direct the conversation until it’s back on track.


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