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Pay It Forward

While attending a barbeque, Keri McCoy met someone who invited her to a doTERRA class. As an esthetician, Keri was interested in using the oils on her clients and quickly enrolled. She shared with her clients the results she was having with the essential oils, and they asked how they could get their own. When her upline asked if she wanted to be able to get her oils for free, Keri was all for it. She started hosting classes and eventually teaching them on her own.

It was after attending Convention that year that Keri really caught the vision of doTERRA. She attended a dinner party where a Diamond spoke about the humanitarian work she was doing in Africa, and said how much it cost her to do it. Knowing how much Diamonds make on average, Keri realized that if she reached that rank she could easily contribute to the world in a similar way. She went home and booked as many classes and one-on-ones as she could. From there, she hit Silver and attended Leadership Retreat.

At this point, Keri had gone down to seeing facial clients only one day a week. At Leadership Retreat, Dave Stirling talked about the importance of going all in. Keri says, “He said to put both feet in the boat and cross the river. If you’ve got one foot in and one foot out, you’re just going to teeter-totter and you’re always going to have that plan B.” Keri came home from that event and decided to retire her esthetics business, and from there her husband, Keith, began to join her in the doTERRA business as well.

Keith and Keri decided to participate in Diamond Club so that they could gain experience to pass on to their team, and found it to be very beneficial. Keri says, “We saw the seeds growing that we had planted, and we decided to do it again to go to Diamond.” Now, they’re huge advocates of Diamond Club, and know that they wouldn’t have reached Diamond as quickly if they hadn’t done it. Now, they’ve been able to move into their dream home and have more freedom than they could ever have imagined. Keith says, “It’s impossible to put a metric on how this has changed our lives. We have a closer relationship as a couple, our kids are happier— I can’t even begin to think about where we would be if we had not gone down this road.” They hope to be able to contribute to humanitarian causes that they care about and help others achieve the financial freedom that they have. Keith says, “We have a duty and a responsibility to pay it forward. The farther you go, the less it becomes about what you want, and the more it becomes about how you can help others.” Keri adds, “We know that one drop can have a ripple effect and changes hundreds and thousands of lives.”

BUILDING AS A FAMILY

WORKING TOGETHER AS A COUPLE. “We definitely had some ups and downs. It was my business in the beginning, and I was stubborn about not wanting to let Keith in. It’s been a learning experience, but I think in the long run it’s only strengthened our relationship.”–Keri

STAY IN YOUR ZONE OF GENIUS. “We have learned our strengths. We do everything together: our mentor calls, classes, events, and trainings. But, within those each of us has certain categories that we’re better at. We allow each of us to stay in our zone of genius.” –Keri

BE OPEN TO WHAT WORKS FOR YOU. “You have to be open, vulnerable, and patient. She focuses on women’s health issues and I help with leadership development, but we do all of that together. I don’t think it would work if I were just her assistant.”–Keith 

INCLUDE THE WHOLE FAMILY. “We truly believe in having everyone onboard. We have six kids, going on seven, and there is a seven-year gap between our oldest two and the rest. We made Diamond a goal as a family, asked for their help, and gave them a reward when we achieved it.”–Keri

*Results not typical. Average earnings are less. See doTERRA 2014 Opportunity and Earnings Disclosure Summary on doterratools.com

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