Pay It Forward

While attending a barbeque, Keri McCoy met someone who invited her to a doTERRA class. As an esthetician, Keri was interested in using the oils on her clients and quickly enrolled. She shared with her clients the results she was having with the essential oils, and they asked how they could get their own. When her upline asked if she wanted to be able to get her oils for free, Keri was all for it. She started hosting classes and eventually teaching them on her own.

It was after attending Convention that year that Keri really caught the vision of doTERRA. She attended a dinner party where a Diamond spoke about the humanitarian work she was doing in Africa, and said how much it cost her to do it. Knowing how much Diamonds make on average, Keri realized that if she reached that rank she could easily contribute to the world in a similar way. She went home and booked as many classes and one-on-ones as she could. From there, she hit Silver and attended Leadership Retreat.

At this point, Keri had gone down to seeing facial clients only one day a week. At Leadership Retreat, Dave Stirling talked about the importance of going all in. Keri says, “He said to put both feet in the boat and cross the river. If you’ve got one foot in and one foot out, you’re just going to teeter-totter and you’re always going to have that plan B.” Keri came home from that event and decided to retire her esthetics business, and from there her husband, Keith, began to join her in the doTERRA business as well.