Roger Duce worked with Emily Wright before she and the other founders started doTERRA. He kept in contact with her, and eventually decided to join doTERRA as a corporate employee. At the same time, Brianne Hovey wanted Roger's wife, Emmanuelle, to join her in doTERRA as a Wellness Advocate.
At first, Emmanuelle was not interested. She had a very busy job and no time for anything else. A few years later, she had to leave her job for health reasons, and Brianne approached her again about doTERRA. This time, Emmanuelle discovered that the product really worked and other people wanted it. Before long, she made the decision to become a Wellness Advocate.
When Roger quit his job to join her, it was a transition for both of them. He says, “It was the first time that I really had to confront that I was involved in network marketing. Being a corporate employee for a network marketing company was not much different than any other job. Now, I had to look myself in the mirror and say, ‘You came to England to get an MBA, and now you’re a network marketer.’ That was a challenge for me.”
Both Roger and Emmanuelle had been managers before, and they quickly learned that that style of leadership does not work in a doTERRA team. Emmanuelle says, “You can enable or you can empower. If I do everything for people, that sends the wrong message. Putting the ball back in their court and validating their choices is much more powerful. Since doing that, we have seen our team moving on their own, because we are not hovering over them.”
This change in leadership style also made their jobs easier. Emmanuelle says, “In the beginning, we lived and breathed doTERRA and we lost ourselves in it. We forgot what this is about. The core of doTERRA is self-care, and if we’re not doing that, how will anyone else believe us when we tell them to?” Roger adds, “If you’re going to be a leader, people need to see in you something that they desire. We were talking about an opportunity for them to regain their life physically and financially, and yet we didn’t have any of those things. We had to step back and reevaluate, and once we did that, things fell into place.”
Now, they no longer have to worry about their finances and they can help others have that same feeling of security. But, what they’re doing with doTERRA goes far beyond that. Roger says, “In most of the corporate jobs I’ve had in the past, I was working to make a salary, not to make a difference. doTERRA is more than a job, it’s something that you can engage in to deliver benefit to a lot of people. It’s just so rewarding. That’s what life should be about.”
“Have a will that’s larger than the obstacles before you.” –Roger
Growing doTERRA in Europe
IT’S NOT THAT DIFFERENT.
“At the end of the day, people in Europe have the same issues, hurdles, and obstacles as people in the U.S. Now that we have several Diamonds in Europe, I think there is going to be an acceleration in growth in the next few years that I’m excited about.” –Roger
THEIR LEADERS ARE PIONEERS.
“The U.S. started with a very solid core of leadership right off the bat who had a vision that was much larger than what the current situation was. What is needed in Europe is that leadership, people who are willing to be a pioneer and do things before systems are in place.” –Roger
THERE ARE MANY LANGUAGES.
“There are so many different languages in Europe, and that’s a little bit of a hurdle for a lot of people. If there aren’t materials in their language, it’s hard for them to take an interest.” –Emmanuelle
PEOPLE ARE MORE CAUTIOUS.
“In Europe, people are a bit more cautious and slower in decisionmaking than in the U.S. They will take a tiny bit longer to become a member and need to have more reassurance.” –Emmanuelle
*Results not typical. Average earnings are less. See doTERRA 2014 Opportunity and Earnings Disclosure Summary on doterratools.com