A. Product Administration Standards. Products are regulated depending on their legal classifications, for example as foods, food supplements, or cosmetics, and the relevant regulatory body depends on the nature of the product.
B. Advertising Standards. Similarly, product advertising is regulated depending on the nature of the product. It is important that a product classified for use in one manner is not advertised in another manner; for example a product which is intended for use as a food supplement cannot be advertised or marketed as if it was a medicinal product used to treat or prevent a particular disease. Further, the regulatory authority requires representations about a business opportunity, including earnings claims, to be truthful and non-misleading, which means that claims about the potential to achieve a wealthy lifestyle, career-level income, or significant income are misleading if participants generally do not achieve such results. All earnings claims must be accompanied by the doTERRA Europe Opportunity and Earnings Statement.
C. Permissible Claims. dōTERRA products are not medicinal products. No medicinal claims may be made about dōTERRA products and dōTERRA products may not be presented as medicinal in any way. A Wellness Advocate may represent that dōTERRA products are safe to use as described on the labelling and are:
- Specifically formulated to support wellness / maintain a healthy lifestyle; and/or
- Intended to improve personal appearance.
D. No Curative or Medicinal Claims. A Wellness Advocate may not make any medicinal claim for any product nor specifically prescribe or present any given product as suitable for any specific ailment, as that type of representation implies the products are medicines rather than nutritional supplements or cosmetics. Under no circumstance should these products be likened to medicinal products prescribed for the treatment of specific ailments or that such products alleviate disease symptoms or prevent diseases and disorders. While the Company makes every effort to achieve full compliance with complicated and periodically amended Medicines & Healthcare Products Regulatory Agency (MHRA) regulations, no Wellness Advocate should state or infer that any product is approved by the MHRA or any other government or regulatory body. The MHRA licenses medicinal products but does not require or grant specific approval for nutritional or cosmetic products.
E. Disclosure. When promoting dōTERRA or dōTERRA products, a Wellness Advocate must disclose the fact that the Wellness Advocate is a dōTERRA Wellness Advocate who receives Bonuses from the Company