Why is doTERRA getting new labels?

Currently, dōTERRA sells products to consumers as “NFR” in Europe. NFR stands for Not For Resale. This means that any product that is ordered must come directly from dōTERRA to the end consumer. It is sold for personal use only. We are working on qualifying for the next level in Europe, which is OTG, or On The Ground. This would mean that dōTERRA Wellness Advocates can resell* dōTERRA products in their market (where available). In order to qualify for this, dōTERRA is creating labels unique to the European market to be eligible for OTG status.

*Italy regulations prohibit retailing products.