Recreating Education

Joan Coon was determined not to be perceived as a stereotypical salesperson. Instead, Joan used her creative nature to grow her dōTERRA business in new and interesting ways. She explains, “I simply decided to be myself. I have always needed an outlet for my creativity. dōTERRA has allowed me to utilize my talents and that works well for me.”
Joan focused her talents towards creating educational opportunities that were both fun and informative. She said, “I wanted to educate individuals while providing them with a reason to love dōTERRA.” Joan decided that the best way, to achieve both of these goals, was by holding regular, professional events.

Joan researched topics, created PowerPoint presentations, and found presenters with associated expertise. Due to her preparation, Joan insured that, “individuals went away armed with information that they could use to help others.” As information spread, Joan’s attendance increased.

In addition, Joan provided her team with a consistent venue and time. This stable environment allowed attendees to refer others. Joan said, “People rely on me. They trust that there will continue to be a place where they can come and learn.” As Joan’s audience grew, she offered her leaders the tools necessary to duplicate her process. Joan shares, “Although I provided them with the content, they all used their personal talents to hold events in a way that worked for them.”

Joan’s focus on duplication ensured that her team was being provided the tools necessary to succeed. In addition, Joan worked with her leaders one-on-one to determine growth strategies.