Origin: a Latin derivative
meaning "Gift of the Earth."
When Howard Nakata first heard about doTERRA, he was already involved in another health and wellness company and was unfamiliar with essential oils. He was, however, excited by the growth dōTERRA was planning in Japan. Having grown up in Okinawa, Howard was excited about the prospect of doing work there and eventually living there. It was later that he started to learn about the quality of both the oils and the company.
Dr. Hill came to Hawaii to do an AromaTouch technique class and Howard was impressed with what he saw. “Dr. Hill actually went in and hands-on worked on people. This was an owner! That was very touching, and I knew that he represented a group of people that had the heart to serve people.” This increased his conviction and pushed him to build his business.
Howard soon realized the importance of educating his team on the products. He says that with other network marketing companies, you can know a minimal amount about the product and still succeed with the business. With doTERRA, it’s different. “There are many people looking for hope, and our job is to make sure we know enough about the oils to give the right information to people.”
For Howard, it’s just as important to talk to people about the financial opportunity that doTERRA offers as it is to talk about the products. He says, “People do have a need financially, but they’re not always comfortable talking about that.” Having been through financial difficulties himself, he knows how hard it is to talk to people about what you’re going through. “I always bring up the challenges that I had financially so that those who are going through similar challenges will feel comfortable coming to see me later.” He tells his leaders to do the same.
He knows that in Hawaii, it’s important for everyone to work together, even crossline. “I highly recommend not turning away from people outside of your organization. For those who are in a localized area where they’re isolated, working together is critical to achieving a higher rank.”
Most of all he’s excited about all of the opportunities to expand globally. “The exciting part for me with building a team outside of Hawaii is that anybody who chooses to will have an opportunity to build a business all over the world.”