Our Story


At doTERRA, we appreciate the power of people and pure intentions to heal the world. We designed our business to intentionally help people—financially*, emotionally, with education about healthy living, and through a sense of belonging to a community.

We intentionally source the gifts of the earth, enriching every life we touch.

We founded doTERRA with the bold commitment to sell only 100% pure essential oils. Our pursuit of purity not only benefits the lives of our customers when they receive the full natural benefits of the plant, it also ensures that every life we touch from source to you is also enriched.

We empower people and communities in their pursuit of self-reliance.

We are a company founded on personal empowerment. Our business model, sourcing strategy, and humanitarian efforts are designed to give people and communities the resources and tools to become self-reliant.

We break cycles of human suffering and poverty as our business expands.

From the beginning, it was clear that doTERRA had embarked on a journey that was bigger than essential oils. Through pure business practices, and our focus on health, wellness, and philanthropy, our company is uniquely designed for social impact and personal empowerment for all.

We advocate and educate to empower everyone with natural wellness solutions.

We strive to share the resources, education, tools and solutions that can empower anyone to make their own informed decisions about the wellbeing of themselves and their loved ones. To offer everyone the best personal essential oil education and experience around the world, doTERRA uses the power of people, via our modernized direct selling model.

We advance science for the innovative use of essential oils.

We choose to source nature’s most powerful essences differently and set the standard for the rest of the health and wellness industry. doTERRA’s team of expert scientists and research partners continuously revolutionize the landscape through state-of-the-art testing and unrelenting innovation.

Our ethical and sustainable supply chain

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Breaking cycles of human suffering and poverty

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Why doTERRA

Trusted by customers and researchers

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What is
purity?

Our Promise



For 14 years, we’ve quietly gone about doing good while dramatically disrupting corporate responsibility norms. But amid today’s culture of faster and cheaper, we’re pushing ourselves to do more to help the world heal.

By the close of 2030, our goal is to triple our impact with the people we empower, communities we serve, lives we improve and the progress we make in sustainability and science. We know we will achieve this goal because of our enduring pursuit of purity. Together with our Wellness Advocate leaders, we are committed to close out this decade by enriching more lives with our pure products, pure intentions, pure business practices, and our pure love for humanity. 

Read our Annual Impact Report


A Look Back At How It All Started

Founded in 2008, doTERRA grew rapidly thanks to the vision of a group of passionate people with a mission to share the purest essential oils with the world. They formed a company and named it doTERRA, a Latin derivative meaning “Gift of the Earth.” Watch the story of doTERRA’s genesis.

 

Read More About Our History

DISCLAIMERS
It is important to recognize that We Help The World Heal is not intended to infer diagnosis, treatment, or prevention of disease. Our purpose statement We Help The World Heal defines “why” doTERRA has designed our business model, supply-chain, programs, and initiatives to intentionally help people—financially, emotionally, with education about healthy living, and through a sense of belonging to a community. It also captures the reason we are dedicated to fighting human trafficking, both in our supply chain and in the communities we serve with our products. The five statements in support of We Help The World Heal express the many ways that our business is uniquely designed to heal and help people to thrive.

*For more information about typical earnings, see our 2020 Opportunity and Earnings Disclosure

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