Netherlands Relaxation Research

PR campaign shines light on research about Dutch women and how they take care of themselves

Ces informations sont disponibles en anglais uniquement.


Over 2,000 Dutch women were surveyed to uncover ways in which they take time for themselves. The findings from doTERRA’s survey indicate that they like to listen to music (68%), change into more comfortable clothing (whilst at home, 55%) and use scented candles or essential oils (53%) to create a relaxed atmosphere. Nearly nine in 10 women take time for themselves during the day when working from home; however, this personal time is shorter than when they work in the office.

The findings from the survey are summarized in a PR toolkit, published for Wellness Advocates, and their customers and potential prospects, highlighting doTERRA’s PR campaigns in support of you and your business.

In addition to the survey results, the toolkit provides an overview of partnership with Happy in Shape and &C Magazine that promoted the research campaign to females between the ages of 30-45 who are conscious of their health and wellbeing. The research was picked up by 10 publications, including the feature articles in Happy in Shape and &C Magazine, and also resulted in product highlights in Marie Claire and Bazaar.

Download the PR toolkit to learn more about the research and the supporting PR campaign.

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