Section 11: Product Claims

A. Federal Trade Commission Standards. Similarly, advertising is regulated by the Federal Trade Commission (FTC).  Laws enforced by the FTC require representations made by the company, or Wellness Advocates, about the health benefits, performance, efficacy, safety or ingredients of doTERRA Products to be based upon competent and reliable scientific evidence that substantiates the representation being made. “Competent and reliable scientific evidence” means tests, analyses, research and/or studies using procedures generally accepted by experts in the relevant scientific field that yield accurate and reliable results and that have been conducted and evaluated in an objective manner by persons qualified to do so.

B. Permissible Claims. A Wellness Advocate may represent that doTERRA products are safe to use and are:

1. specifically formulated to support wellness; and
2. intended to improve personal appearance.

C. FDA Disclaimer.  When discussing the benefits of doTERRA products, a Wellness Advocate should refer to the FDA statement on doTERRA product labels: “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent disease.” 

D. No Curative or Drug Claims.  A Wellness Advocate may not make any medical claim for any product nor specifically prescribe any given product as suitable for any specific ailment, as that type of representation implies the products are drugs rather than nutritional supplements or cosmetics. Under no circumstance should these products be likened to drug products prescribed for the treatment of specific ailments. While the Company makes every effort to achieve full compliance with complicated and periodically amended FDA regulations, no Wellness Advocate should state or infer that any product is approved by the FDA. The FDA does not require or grant specific approval for individual nutritional or cosmetic products.

E. Disclosure.  When promoting doTERRA or doTERRA products, a Wellness Advocate must disclose the fact that the Wellness Advocate is a doTERRA Wellness Advocate who receives Bonuses and commissions from the Company.