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Get to Know doTERRA Corporate
Shaunna Sorenson
Shaunna Sorenson
Shaunna Sorenson has been working in marketing for more than 18 years. After graduating from Brigham Young University in fashion design and working at Nordstrom in Southern California for 10 months, Shaunna knew that retail was not for her and took a job as a receptionist at an advertising agency. She says, “It was there that I fell in love with advertising and marketing.” She found a mentor there and was able to quickly move up to a position as marketing coordinator for Rembrandt Whitening Toothpaste. She enjoyed her job there, but after eight years felt like it was time for a change. She moved to Utah and interviewed with Rob Young for a job at a different network marketing company. She worked as a marketing manager there for several years, and developed a great respect for network marketing. She says, “I enjoy developing products that are selling to people that we know, instead of products that get put on shelves for strangers to buy. It’s exciting to be closer to the customer, working to make them happy, and changing their lives.”
Five years ago, Rob Young invited Shaunna to come work for him at doTERRA. She says, “I was thrilled to do so because I think Rob is brilliant and working with him in any marketing capacity is a joy.” Today, she has a team of 13 people and oversees a product line that is constantly growing and expanding into new markets.
What do you like most about working at doTERRA?
I thoroughly enjoy developing products that meet the needs of our customers. doTERRA customers are the best. They’re very discerning and passionate. It’s fun to develop things that solve problems for them, make their lives better, and allow them to build a business if they so choose. That brings me satisfaction. I have a great team of experienced people who love doTERRA and enjoy the products. That’s something unique about doTERRA—I’ve never worked at a company where the employees love the product as much as they do here. I think I have the best job in the whole world. The culture here is amazing. It lives up to everything I have ever heard about companies but never experienced as fully as I do here at doTERRA. It’s a culture of giving back, respect, and generosity of spirit. It’s a great place to work.
How do you come up with ideas for products?
We’re always looking at our customers’ needs as well as our own experience with the products for ideas. For example, my husband and I both love to use doTERRA Breathe™, but we find that reaching over on to our nightstand in the middle of the night to get a bottle of oil is a little difficult. Sometimes we ended up spilling it or using way more than we meant to. To me, the doTERRA Breathe™ Vapor Stick is an answer to that. We look for how to create solutions for people. We look at benefits of essential oils and how we can create delivery systems to make it easier for our customers to get those benefits. One of my favorite things is Facebook. Reading all the comments on Facebook is like a priceless focus group. I will spend time reading through everyone’s comments, looking for trends, concerns, and ideas.
What is something you would most like Wellness Advocates to know about your job?
I lead my team to create things that are beneficial for
Wellness Advocates, so when we see posts on social media
expressing love and passion for new products, we are
extremely satisfied. It makes us happy with the work we’ve
done, because our goal is always to create things that are
beneficial to Wellness Advocates. We love it when they’re
excited about the products.
