What are the guidelines for talking about dōTERRA products?

  • Refer to temporary emotions (“lifts mood,” “reduces irritability”)
  • Use cosmetic claims (“cleanses,” “improves appearance”)
  • Use structure-function claims only with products labeled for internal use
  • Use words such as “health,” “wellness,” “supports,” “maintains,” etc
  • Refer to general body parts and systems (“for heart health,” “supports the respiratory system”)
  • Refer to normal conditions associated with a natural state or process (“morning sickness during pregnancy,” “hot flashes during menopause”)
  • Use qualifiers such as “mild,” “typical,” “normal,” “occasional,” or other words to distinguish a temporary or minor condition from a symptom of disease (“occasional stomach upset,” “muscle soreness following exercise”)
  • Use the FDA disclaimer only with structure-function claims

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