Drawn to the Cause

Holly Lo


Though she owned a holistic-focused mom and baby store, Holly Lo had an extreme intolerance to every essential oil she had ever come across. She says, “If anyone opened lavender near me, I would have a headache so bad that I would see spots. If I touched it, I would get hives on my hands. It made me sad, though, that I couldn’t use any of these amazing options when I was so in love with natural remedies.”

Her friend Dawna Toews convinced her to try doTERRA essential oils, and Holly was shocked at how fast they worked and that she had no reaction to them at all. She didn’t want to do the business at first, but as her faith grew in the products she realized how many people needed them and the possibilities that were available with doTERRA. She began holding classes at her store, and everything grew from there.

A year into it, Holly decided to close her store. She says, “I realized it was sucking the life out of me and doTERRA was filling me with life. The comparison was so different.” That made it easy for her to move on to the next stage of her life. Then, the month she was going to have her third baby, she decided to go for Diamond.

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“Have a clear vision, a clear plan, and then act on it.”
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She told her upline about her goal and that motivated her to make it happen. Her advice to others is: “Go for it. There’s no reason not to.” She has now gone beyond even that to hit Blue Diamond.

Her husband, Gabriel, was not initially onboard with the business, but seeing her progress personally has helped him come around. Holly says, “If your husband is not onboard, be patient. If you’re allowing the business to grow and change you, that’s the best thing to show him.” Today, Gabriel is her biggest promoter and cheerleader. “He’s in my corner, and he definitely supports what I do. He loves the potential we now have for more freedom.”

She can look back and see that nothing has ever transformed her as much as her doTERRA business. She says, “I’m a complete introvert, and this has pushed me out of my shell. People who have known me my whole life are being drawn in as builders, because they’ve seen such a dramatic change in me.” She knows now that it is through that personal development that people are drawn to the cause. “If you have confidence in who you are and what you’re doing, people are going to want to be a part of that.”

Respect Your Business

Avoid wishful placements.

“In the beginning, I did a lot of wishful placements. I placed someone who I thought had good potential or who was a good friend that I wanted to work with.”

Don’t enable builders.

builders. “I wanted to help everyone get there. My method was, ‘Don’t worry, I’ll teach all your classes for the next 20 years.’ That’s not a good way to do business.”

Let them earn it.

“I learned to have a higher respect for who I am. Now, you have to deserve to be on my frontline. My frontline is million-dollar property.”

Value your business.

“As I changed my outlook on the value of my business, I changed how people saw me. I was no longer begging people to work with me, but portraying it as a gift."

Treat it as a gift.

“This is a gift, and you need to treat it as such. As people saw my success and the joy I got from it, they were drawn to me and my business.”

*Results not typical. Average earnings are less. See doTERRA 2014 Opportunity and Earnings Disclosure Summary on doterratools.com.

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