Positive Change

Amy Innes


A few years ago, Amy Innes decided she needed a change in her career. She has always been interested in natural health, so she began studying in the natural health field. As she learned more about essential oils, she found they were a great fit for her interests in health and natural solutions.

When Amy was pregnant with her son, she and her husband, Chris, both decided to make major shifts in their careers. Chris started his own business, and Amy knew she would need to leave her job in order to focus on her new baby. Amy recalls, “We were going from two full incomes down to less than half of what we were used to. I had no idea how we were going to pay our bills. At that point, I had been using the oils and absolutely loved them. I decided to dive right in.” What she found was a business opportunity that would change her life.

As she has grown her business, Amy has focused on customer service. Amy says, “I take a lot of pride in helping my customers have an incredible experience. I teach my builders to run their businesses with integrity and to always do the right thing by their customers.” This focus has helped Amy build a team defined by integrity, service, and a desire to make the world a better place.

Amy is grateful to have had the support of her family, upline, and downline throughout her doTERRA journey. She explains, “Without my husband, Chris, none of this would have been possible. He is my rock. My mum and dad have also been a huge support, especially with our son. I’m incredibly blessed to have an amazing, supportive upline, and I couldn’t have done any of this without my beautiful downline team.” Although building her business while taking care of her family has presented challenges, Amy loves the unity it encourages in her family. She and Chris share responsibilities at home and support each other in all they do.

“The greatest gift you can give someone is the space for them to create their own magic.” 

Amy feels that her Why is constantly evolving and changing. “My journey began with wanting to create a better life for my family, both in health and finances.” Now that Amy has found natural health support and financial freedom in her doTERRA business, she is eager to share it with others. “My Why now is to continue helping and supporting other families to improve their health, and I’m able to mentor other women to create the same health and freedom for their own families. doTERRA is truly changing lives. I believe that every person has the opportunity to become a Diamond, and I’m on a mission to help as many people as possible do just that.”

Her own journey to Diamond was defined by consistency and hard work. For others who want to achieve the same rank, Amy advises, “Be consistent, continue to reach out to new people, hold classes, don’t give up, and never stop enrolling.” Although she has reached one of her goals in hitting Diamond, Amy isn’t ready to stop. “It has been an amazing journey so far, and I am very excited to see what the future will bring.”


Planting Seeds

“I share the oils equally and openly without prior judgment as to whether the person will like or need them. I just educate them on the benefits and allow the person to make the decision. I aim to plant as many seeds as possible, and I know that when people are ready to have these oils in their life, they will let me know.” 

Authentic Follow-Up

“I regularly check in with prospects to say hello and have a bit of a chat. Instead of trying to make a sale, I aim to create a relationship with the people I share with, and I listen to their needs. I believe that people buy from people they like, know, and trust, so I’ve found that being authentic and putting their needs first works well.”

True Opportunities

“Share the business opportunity openly and honestly. People can take it or leave it. If you don’t talk about it, people don’t have the opportunity to make the decision for themselves and risk missing out on the opportunity of a lifetime. I share that there is great earning potential and that you can go at the pace you choose.” 

Results not typical. Average earnings are less. See doTERRA Opportunity and Earnings Disclosure Summary on doterra.com.

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