Origin: a Latin derivative
meaning "Gift of the Earth."
You asked, she answered. We took your most pressing questions about the business and asked one of our top doTERRA leaders for her advice from her years of experience.
A pyramid scheme is illegal and involves moving money from person to person without a business or service attached. doTERRA is a company that is completely product focused, so by definition, it is not a pyramid scheme. What some people think of when they use the term “pyramid scheme” is that there are a few at the top making all the money, and you have to get in at the beginning. This is untrue as there is unlimited earning potential for all in doTERRA, and the top leaders did not all join in the beginning. What I love about doTERRA and the MLM model is you are paid for what you and your team produce, not where you are in the team.
As to why doTERRA would chose the MLM model, I see this as a brilliant choice to allow for the education that is necessary for people to understand and use our products, as well as the immense joy that comes from being able to share these products person-to-person. I think doTERRA also chose this model as a means to lift and empower families all over the world with not only the best and most effective essential oils, but also to help individuals and families have their own businesses, and to create financial wellness and the freedom to give and serve. The MLM model is the most enlightened business model there is: equal opportunity based on achievement, we succeed as a team and by empowering others, and we are forced to grow and become a better version of ourselves in the process.
I think first you have to model what works—be the example and lead from the trenches. I think all good builders do this, but the next step is giving your team opportunities to step into the systems and attitudes by giving them real-life opportunities to lead. I do a lot of trainings, events, and retreats, and I give my team opportunities to duplicate by coming alongside, modeling, giving them real-life experience, and then being willing to go over it with them, give feedback, ask questions, and help them figure out what they need to do.
Attitude comes from the top down, and we are blessed with an incredibly high-vibe team because we serve with love, encourage, acknowledge, and celebrate each other. I also have had to have very good boundaries and have asked a few to leave the group if they were constantly negative and hurtful to others. As leaders, we are guardians of the culture. It is mostly achieved with joy, love, celebration, and giving people a chance to shine, but it also involves the hard work of having good boundaries, saying no, and not allowing toxic people or situations to get too much air time and spoil it for all.
I want them to know that I love them, I appreciate them, I see the best of what is possible, and when I push them too much, it’s because I love them and see the potential. I want them to know that I am human, full of faults and fears, and like most people, I am only really good at a few things. I figured out what those were, was unwilling to let fear rule me anymore, dug in, leaned in, and did a ton of personal development work. I was and am still willing to grow, to have real conversations, to look at my flaws and to get better. I want my team to know that if I can do it, they can do it.
Results not typical. Average earnings are less. See doTERRA Opportunity and Earnings Disclosure Summary on doterra.com.