Section 12. Retail Store, Service Est., Trade Shows

 A. dōTERRA Intellectual Property. dōTERRA Intellectual Property, including its trademarks, service marks, trade names, trade dress, and the content of its publications, are valuable assets. By using dōTERRA Intellectual Property, Wellness Advocates agree and acknowledge that there exists great value and good will associated with the dōTERRA Intellectual Property, and acknowledge that the Company has all rights to the property and that the good will pertaining thereto belongs exclusively to the Company. Further, Wellness Advocates also acknowledge that the intellectual property has a secondary meaning in the mind of the public. Intellectual property is protected by federal, state and international copyright and trademark laws and other proprietary rights. These rights are protected in all forms, including media and technologies existing now or hereinafter developed. The Content in Company Approved Sales Aids and its official website, including the text, graphics, logos, audio clips, music, lyrics, video, photographs, software, and other information is the property of dōTERRA and/or its affiliates or partners, or, is licensed to dōTERRA from third parties. Because dōTERRA does not own all of the Content, dōTERRA will not license to a Wellness Advocate what it does not own. Accordingly, when using dōTERRA Intellectual Property and Content, Wellness Advocates agree to only use Allowed Content as expressly defined and granted herein.

1. Apparel: Apparel includes T-shirts, hats, and other clothing articles.
2. Allowed Content: Allowed Content means only the Content consisting of the Brochure, Flyers, Images, Presentations, and Videos which is quoted or published in the doTERRA Tools Section of http://doterra.com/US/en/, and that is related to the Local Market in which a Wellness Advocate markets products or recruits other Wellness Advocates.
3. Cinematic Media: Live or recorded electronic channels through which news, entertainment, education, data, or promotional messages are disseminated, including broadcasting and narrowcasting mediums such as TV, radio, film, and audio or video. Cinematic Media does not include Computer and Telephone Based Media.
4. Company Approved Sales Aids: Marketing materials approved for use in a specific Local Market designated in writing by the Company.
5. Company Produced Sales Aids: Company Produced Sale Aids means marketing materials created and distributed by the Company for use in a specific Local Market designated in writing by the Company. 20 | Page dōTERRA New Zealand POLICY MANUAL 2017
6. Computer and Telephone Based Media: The transmission or display of any Content by e-mail, static websites, or Social Media; and telephone or smart phone based transmissions or display.
7. Content: Content means any text, graphics, logos, audio clips, video, photographs, software, or dōTERRA Intellectual Property which is found in the Company Produced Sales Aid(s) or, http://doterra.com/US/en/.
8. dōTERRA Intellectual Property: dōTERRA Intellectual Property means all intellectual property which dōTERRA Holdings, LLC or an affiliated company claims to own, or claims a right to use, including but not limited to trademarks, trade names, service marks, and content of its publications, whether registered with relevant governmental authorities or not
9. Media Specific Guidelines: Media Specific Guidelines are Local Market specific guidelines which set usage standards of Allowed Content for a particular format. Media Specific Guidelines must be adhered to and are posted on http://doterra.com/US/en/.
10. Merchandise: Any item that bears dōTERRA Intellectual Property that is not Apparel, Cinematic Media, Company Approved Sales Aids, Company Produced Sales Aids, Computer and Telephone Based Media. Merchandise includes Sales Aid intended to be sold or sold to third parties.
11. Sales Aid: Any material, whether physically printed or in digital form, used in the offer or sale of Company products, recruitment of prospective Wellness Advocates, or training of Wellness Advocates, which makes reference to the Company, the Company products, the Sales Compensation Plan, or dōTERRA Intellectual Property.
12. Social Media: The use of web-based and mobile technologies to turn communication into an interactive dialogue.

1. Subject to the Conditions of Use, Wellness Advocates are permitted to use Allowed Content in the following instances:

• The creation and use of Sales Aids.
• The creation and use of a Computer or Telephone Based Media.

2. Subject to the Conditions of Use, Wellness Advocates are permitted to use Allowed Content, with written approval from the Company, in the following instances: Apparel, Cinematic Media, use on buildings and signs, Merchandise, and paid advertising online.

1. Media Specific Guidelines. Allowed Content may only be used for Apparel, Cinematic Media, on buildings and signs, and Merchandise according to the Media Specific Guidelines found at of http://doterra.com/US/en/ for the specific Local Market in which the Wellness Advocate is doing business.

2. Context and True Statements. Wellness Advocates may not use Allowed Content in violation of the Policy Manual or out of context, or infer meaning other than the express meaning of the Allowed Content, by the use of modifiers, additional text, or other content. All content must be true and accurate.

3. Claims and Representation Concerning dōTERRA Products. Wellness Advocates may not use, and dōTERRA does not support the use of any content that 21 | Page dōTERRA New Zealand POLICY MANUAL 2017 violates federal, state, or local laws, including those laws promulgated by New Zealand regulatory bodies. Please review the Approved Claims List at http://www.doterraeveryday.com.au/new-zealand-tools/ for additional guidance.

4. Variations, Takeoffs or Abbreviations. Wellness Advocates may not use a variation of the Allowed Content for any purpose, including phonetic equivalents, foreign language equivalents, takeoffs, or abbreviations. The following examples are unacceptable variations: “doTERRA” or “doughTERRA” or deTIERRA”

5. Slogans and Taglines. Wellness Advocates may not add to, subtract from, or modify in any way Company slogans or taglines. For example: Changing “Gift of the Earth” to “Gift from the Earth” or “Earthly Gifts”

6. Disparaging or Offensive Use. Wellness Advocates may not use Allowed Content in a disparaging, offensive, or injurious manner.

7. Best Light. All Allowed Content must be shown only in the best light, in a manner or context that reflects favorably on the Company and its products.

8. Endorsement or Sponsorship of a Third Party. Wellness Advocates may not use Allowed Content in a manner that would imply the Company’s affiliation with or endorsement, sponsorship, or support of any third party product or service, or any political cause or issue.

9. Use in Computer or Telephone Based Media. The following sections apply to Computer and Telephone Based Media.

• a. Headers and Titles. Except for in a dōTERRA Replicated Website or a dōTERRA approved Certified Websites, the name “dōTERRA” may not be used, in any title, subtitle, or header to Computer or Telephone Based Media. dōTERRA branded Facebook pages, Instagram pages, Pinterest pins, blogs, or YouTube channels are not permitted.
• b. Websites. All dōTERRA Wellness Advocates wishing to have a static online dōTERRA presence may only use a dōTERRA approved Replicated Website or Certified Website and must comply with Company minimum advertised price (MAP) policy. To set up your own dōTERRA Replicated Website, login to www.mydoterra.com and click on the “My Website” tab, then follow the instructions to customize your site. A separate licensing agreement will be needed to obtain a Certified Website. To apply for a dōTERRA approved Certified Website please go to, http://doterracertifiedsite.com/registration and submit the requisite information. Once you have applied for a dōTERRA Certified Website your site will be considered for approval. No Certified Website will be permitted without express written approval from the Company, which consent shall be within the sole discretion of the Company. Wellness Advocates may not have any other independent website using or showing dōTERRA trademarks or trade dress (dōTERRA name, pictures or logos, dōTERRA product names or pictures, etc.). The only Internet sites that may be linked to an official dōTERRA company website is the dōTERRA Replicated Websites. No other websites may be linked to any website mentioning dōTERRA or dōTERRA products or executives.
• c. Social Media. Wellness Advocates with a Social Media presence, either personal or business, should review the static content regularly and scrub it to delete any claims in the comment or third party sections that are not legal. dōTERRA branded Facebook pages, Instagram pages, Pinterest pins, blogs, or 22 | Page dōTERRA New Zealand POLICY MANUAL 2017 YouTube or Vimeo channels are not permitted.
• d. Disclaimer. Except for the dōTERRA Replicated Website, each Computer or Telephone Based Media shall clearly indicate that it is not authored by dōTERRA, or any of its affiliated companies, and that the owner of the site bears all responsibility for the content.
• e. Domain Names. Wellness Advocates may not use dōTERRA Intellectual Property name(s) in a domain name without express written approval from the Company, which consent shall be within the sole discretion of the Company. Such use must also be through a written use agreement signed with the Company. Examples of use that are not acceptable: “dōTERRA.com” “dōTERRAcompany.com” “dōTERRAcorporate.com,” etc. Wellness Advocates should consult the Media Specific Guidelines of their Local Market.
• f. Privacy Policy Language. Wellness Advocates must implement a written privacy policy that protects any information gathered from the website from being sold or used by anyone else.
• g. Spam Prohibition. Wellness Advocates may not Spam. Spamming includes, but is not necessarily limited to: (1) sending unsolicited email messages that contain any email or web addresses from a Wellness Advocate’s account to online users; (2) posting message that contain the Wellness Advocate’s service address in new groups that are unrelated to the Wellness Advocate’s products; (3) creating false “from sources” in an email message, or newsgroup posting with the Wellness Advocate’s service address, thereby giving the impression that the message originated from the Company or its network of Wellness Advocates; (4) sending unsolicited emails or faxes to lists of people that are not within the Wellness Advocate’s Organization or with whom the Wellness Advocate has not had a prior business or personal relationship. All Company related email broadcasts must only be sent to Wellness Advocates in the Organization of the Wellness Advocate. Emails must not contain any false representations, income claims, or testimonials.

10. Proper Use of Trademarks. Wellness Advocates must properly use Allowed Content containing dōTERRA Intellectual Property, as follows: Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. As adjectives, trademarks may not be used in the plural or possessive form. Correct: “You should buy two Zendocrine bottles.” Not Correct: “You should buy two Zendocrines.”

11. Use of Allowed Content Within the United States. On communications that will be distributed only in the United States, Wellness Advocates must use the appropriate trademark or copyright symbol (TM, SM, ®, ©) the first time dōTERRA Intellectual Property appears.

a. Wellness Advocates must refer to and use the correct spelling of the trademark or copyright, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark, but exceptions may exist.

b. Wellness Advocates must include an attribution of dōTERRA’s ownership of its Allowed Content within the credit notice section of a Wellness Advocate’s Sales Aid, personal website, or social media. The following are the correct U.S. formats for trademarks:

_________ is a registered trademark of dōTERRA Holdings, LLC 23 | Page dōTERRA New Zealand POLICY MANUAL 2017

_________ is a trademark of dōTERRA Holdings, LLC

12. Use of Allowed Content Outside the United States: a. Wellness Advocates should not use trademark symbols on product communications that will be distributed outside the United States. b. Use of one of the following international credit notices is appropriate:

_________ is a trademark of dōTERRA Holdings, LLC, registered in the U.S. and other countries.

_________ is a trademark of dōTERRA Holdings, LLC.

• File a petition in bankruptcy or a petition to take advantage of any insolvency act;
• Commit any act of dishonesty;
• Fail or refuse to perform any other obligation created by this 24 | Page dōTERRA New Zealand POLICY MANUAL 2017 Contract or any other agreement between the Wellness Advocate and the Company or its affiliates;
• Make any misrepresentations relating to the acquisition of the rights granted herein, or engage in conduct which reflects unfavorably on the Company or upon the operation and reputation of the Company’s business; or
• Be convicted of a felony or any other criminal misconduct which is relevant to the Contract.

• The Company shall be entitled to injunctive relief and/or specific performance;
• The Wellness Advocate shall not oppose such relief on the grounds that there is an adequate remedy at law; and
• Wellness Advocates further stipulate and agree that any violation of this rule will inflict immediate and irreparable harm on the Company, that the harm to the Company exceeds any benefit that the Wellness Advocate may derive, and that the Company shall be entitled, in addition to any other remedies that may be available, to immediate, temporary, preliminary and permanent injunctive relief without bond, and that such injunctive relief may extend the post-termination period of this restriction for up to one (1) year from the date of the last violation of this provision. The provisions of this Section survive the termination of the Contract. Nothing herein waives any other rights and remedies the Company may have in relation to the use of its Confidential Information or any other violations of the Contract.